CIO Magazine writes a survey article about Delta Sonic, a company specializing in car washes, detailing, lube shops and convenience stores, and their utilization of Business Intelligence (BI) to maximize sales.

Boebel and his team expanded the system to other business units such as the car wash and oil change business. The information gleaned from the convenience stores and car washes—based on knowing which promotions work best and generate sales of other products and services plus the ability to better track cashier statistics to prevent losses—have returned enough to recover half of the initial investment. “It’s really paid off,” Boebel says.

This article offers an interesting perspective on how some of the bigger players are utilizing information technology to beat the competition.